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What Is It?

Advertising photography is the art of using photographs in connection to a product or brand with the intention of selling something.

It can also be not for selling purposes but to show a message or cause. For example the government may release an ad showing a third-world country in need, in hopes to raise money.

Salary Range

In the United States the average salary is $51, 681 a year. With the top 10% earning more than $64,652 and the bottom earning less than $31, 500 a year.

Prerequisites

Although it is not set in stone that an aspiring advertising photographer must have a degree, it is recommended that some sort of education will better their chances of getting hired. An education background in photography or fine arts is preferred.

Those in this career must have a strong skill set surrounding photographic knowledge and camera techniques.

If they are working in the photographing side they must have the ability to market the product in a way which is appealing and will bring in sales, for example a pop company should market the drink as refreshing and the photographer must capture this.

If they are involved in the editing they must have the skills to navigate the programs etc.

Employment Opportunities

There is a good chance to get a job at a large advertising agency, and start with an entry level job for new photographers.

Advancement Opportunities

As the work and gain more experience they will be given more responsibly and say in projects. As an employee moves up the pay will increase and the size of projects.

Tips and Tricks When Starting Out

Make your work stand out, do lots of experiments, study and put time into becoming better, learn about networking, etc.

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Advertising Photographer

Works Cited

Advertising photographer

Advertising Photographer

Chema Madoz, born in Madrid, originally named Jose María Rodríguez Madoz and is renowned for his black and white photographs. Madoz uses a Hasselbel, which is a medium format camera made in Sweden. In his photographs he creates optical illusions and plays on how the eye sees things, using only simple black and white subjects. His passion in his photos is to create a reality using only the viewers eye. His photographer is a sort of visual poem, it is meant to express ideas that haven’t been thought before. It forces people to engage in his work.

I think that the impact these images have had on the world is that it challenged the way people thought. He used everyday things yet displayed them in a way which makes the audience see them differently.

I chose to research Chema Madoz because his photography instantly grabbed my attention as my brain tried to recognize the different aspects. The incorporation of the audience to add meaning to the art makes Madoz stand out compared to other photographers.

https://www.phototraces.com/creative-photography/famous-modern-photographers/

Chema Madoz

Surreal Photography: Chema Madoz