What Is It?
Advertising photography is the art of using photographs in connection to a product or brand with the intention of selling something.
It can also be not for selling purposes but to show a message or cause. For example the government may release an ad showing a third-world country in need, in hopes to raise money.
Salary Range
In the United States the average salary is $51, 681 a year. With the top 10% earning more than $64,652 and the bottom earning less than $31, 500 a year.
Prerequisites
Although it is not set in stone that an aspiring advertising photographer must have a degree, it is recommended that some sort of education will better their chances of getting hired. An education background in photography or fine arts is preferred.
Those in this career must have a strong skill set surrounding photographic knowledge and camera techniques.
If they are working in the photographing side they must have the ability to market the product in a way which is appealing and will bring in sales, for example a pop company should market the drink as refreshing and the photographer must capture this.
If they are involved in the editing they must have the skills to navigate the programs etc.
Employment Opportunities
There is a good chance to get a job at a large advertising agency, and start with an entry level job for new photographers.
Advancement Opportunities
As the work and gain more experience they will be given more responsibly and say in projects. As an employee moves up the pay will increase and the size of projects.
Tips and Tricks When Starting Out
Make your work stand out, do lots of experiments, study and put time into becoming better, learn about networking, etc.
3 Recent Articles
Works Cited
Photography Blog 2022 